Moisturizer Doesn't Work

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I get asked on a daily basis...

"How can I get glowing youthful skin?" Surprisingly a lot of women head straight for the moisturizer.  It always shocks them when I reveal that moisturizing isn't the answer. 

Exfoliation is the key.

Exfoliating your skin is the most important step in your skin care regimen.

As we age our Cell Renewal Factor (CRF) or cell turnover rate slows down. Cell turnover is the process by which our skin produces new skin cells which travel from the lowest layer of the epidermis to the top layer and then shed off the skin. This is what keeps dead cells from building up on the skins surface.

Our CRF (Cell Renewal Factor) changes as we age:

Babies – 14 days
Teenagers – 21 – 28 days
Middle age – 28 – 42 days
50 and up – 42 – 84 days

That means that as we age, the top layer of the skin, the one we see, touch, and even agonize over, becomes dull.  We lose our “glow”.  And, think about this, if the top layer of your skin is really lots of dead skin cells (between 15 to 20 layers), how much of those moisturizers you are applying are actually getting through and doing what they are supposed to be doing?

That is why estheticians and dermatologists will encourage their clients to practice mild exfoliation as part of their daily skin care regimen, to help keep the top layer of skin from getting too thick with dead skin cells. 

Knowledge is power...and knowing exactly what ingredients your putting on your face can mean the difference between looking radiant, or doing permanent damage to your cells. 

You can rest assured that we will NEVER add parabens, man-made fragrances, or any other toxic chemicals to our products.  These ingredients increase the aging process and can cause allergic reactions.


Purity Apothecary

Purity Apothecary, 2870 Fifth Avenue, San Diego, CA, 92103